This city [Austin, Texas] is exploding downtown. Are all these people in high rises going to drive everywhere? We have to promote (bike) commuting.
That really makes it sound like the guy is an advocate for transportation cycling. His shop could have been geared toward snooty high-end racing, but instead he's chosen commuting. Good on him, and hopefully good for us.
H/T to Bike Hugger and Commute by Bike.